Description
The artist has always associated the Scandinavian chain Ikea with an experience; a family outing and fantasizing about her own ideally furnished home. Ikea is a space for daydreaming. A non-place where we are ourselves and no one at the same time. We can compose infinite possible combinations. If we get tired, we can sit down and rest. Treat ourselves to a meal as a refreshment. When the artist wanted to remember the mall building itself, it was just a blurred yellow-blue box shape. By traveling through online maps, she began visiting Ikea buildings in various cities, examining them, and depicting them on postcards as an architectural highlight of the city. Her starting point is an emphasis on the exterior, the packaging (of the consumer experience), where it is not entirely clear whether she is surrendering and praising this dazzling world of consumption and the daydreaming it offers, or merely mimicking its approaches and pointing at the hollowness and emptiness behind its attractive façade.